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FitFuel Social Media Growth Strategy
- Category Social Media Growth
- Client FitFuel Nutrition
- Start Date January 2024
- Handover June 2024
Revamping FitFuel’s Digital Presence
FitFuel Nutrition, a growing brand in the health and wellness sector, struggled to gain traction on social media despite having quality products. Our goal was to increase their follower count, engagement rate, and brand trust across Instagram, TikTok, and Twitter.
- + Strategic Audience Targeting
- + Platform-Specific Content Creation
- + Influencer & Community Collaboration
- + Paid & Organic Growth Strategy
- + Data-Driven Engagement Optimization
Content Strategy & Engagement Boost
We developed a content mix that aligned with FitFuel’s brand mission, incorporating educational content, engaging fitness challenges, and influencer collaborations. We leveraged short-form video content, carousels, and interactive Q&A sessions to keep the audience engaged.
- regular Nutrition Tips
- medium Workout Challenges
- semibold Influencer Partnerships
- bold Community Spotlights
The FitFuel social media campaign led to outstanding results, including a 180% increase in Instagram engagement, 60K new followers across platforms, and a 28% rise in direct sales via social media. By leveraging high-quality content, interactive community engagement, and a mix of paid and organic strategies, we positioned FitFuel as a top nutrition brand in the digital space.