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LushGlow Skincare Social Media Audit & Brand Strategy
- Category Brand Strategy & Social Media Audit
- Client LushGlow Skincare
- Start Date March 2024
- Handover August 2024
Rebuilding LushGlow’s Digital Brand Presence
LushGlow Skincare, an emerging clean beauty brand, was struggling with inconsistent branding, low engagement, and ineffective social media messaging. We conducted an in-depth audit of their social media presence and developed a brand strategy that aligned with their target audience’s expectations while improving engagement and sales.
- + Social Media Performance Analysis
- + Competitor Benchmarking
- + Brand Messaging & Positioning
- + Content Pillar Development
- + Engagement & Community Strategy
Audit Insights & Key Improvements
Our audit revealed gaps in content consistency, audience engagement, and brand storytelling. By redefining LushGlow’s brand voice, optimizing content formats, and enhancing community engagement efforts, we repositioned them as a go-to clean beauty brand for millennials and Gen Z audiences.
- regular Brand Tone Refinement
- medium Content Strategy Realignment
- semibold User-Generated Content Focus
- bold Engagement Playbook
Our strategic overhaul resulted in a 120% increase in social media engagement, a 55% boost in audience growth, and a 22% increase in website traffic from social platforms. By fine-tuning LushGlow’s brand messaging and implementing a robust community engagement strategy, we helped establish them as a trusted name in the clean beauty space.