Support center +8801779115089
PeakGear PPC & Ad Campaign Strategy
- Category Ad Campaign Performance
- Client PeakGear Outdoors
- Start Date February 2024
- Handover July 2024
Scaling PeakGear’s Ad Performance
PeakGear Outdoors, a premium outdoor gear brand, wanted to improve its paid advertising efficiency across Facebook Ads, Google Ads, and TikTok. Despite a solid product lineup, their previous campaigns had high acquisition costs and low conversion rates. We took over their ad strategy with a data-driven approach to maximize ROI while lowering costs.
- + Campaign Restructuring & Optimization
- + Advanced Audience Segmentation
- + Landing Page A/B Testing
- + Retargeting & Lookalike Audiences
- + Creative Refresh for Higher CTR
Strategic Approach & Execution
We completely overhauled PeakGear's ad campaigns by testing multiple creative variations, refining audience targeting, and introducing a structured retargeting funnel. Our optimizations led to a significant drop in acquisition costs and a sharp increase in ROAS.
- regular Video Ads (Reels & Shorts)
- medium Carousel & Dynamic Ads
- semibold Google Performance Max
- bold A/B Testing & Analytics
Our revamped ad strategy transformed PeakGear’s paid marketing efforts. The campaigns achieved a 5.2x ROAS, a 47% reduction in customer acquisition cost (CAC), and a 31% increase in conversion rates across all platforms. With a structured approach to testing and optimization, we helped PeakGear reach a larger, more engaged audience while maximizing profitability.